The other day I made a post on low CTR on Facebook Ads Here’s some highlights from a 2010 Webtrends analysis of over 11,000 Facebook campaigns: The older a Facebook user is, the more ads they click CTR begins to decline for users 65 and older Women click on Facebook ads more than men The [...]
If you’ve done any PPC advertising on major networks like Adwords or AdCenter/Yahoo, chances are that you’re used to seeing click-through rates in the 2-5% range. Obviously, this depends on your copywriting skills, but if an ad performs in that pocket, most advertisers consider it to be worth running. Strictly speaking, the industry standard for [...]
So I’ve pretty much always had issues with sleep, even since I was a little kid. I remember being small enough to get tucked in, begging for a nightlight, not because I was afraid of the dark (like I pretended), but just because I needed it to read by. I’d hide books under the covers [...]
I was just updating my ping list on a few of my wordpress blogs and I came across this pretty comprehensive list from Vladimir Prelovac’s blog. To use this list, copy and paste this list to your Settings->Writing tab in the admin panel.
Mowing my lawn is a ritual I take quiet pleasure in. I consider it a zen experience. Instead of hiring someone to do it for me, I like to head out and do it myself. When you work entirely online and in largely intangible industries, putting on boots and doing something manual helps to ground [...]
I listen to a lot of audio books and since I recently got an android phone, I want to put my books on that. The problem though, is many of the audio books I have are formatted for CDs. This means I have a bunch of tiny mp3 files organized into folders labeled by disc. [...]
It’s no secret that part of the equation for making money online starts with effective targeting. Marketers who have the most success online are those who target their markets first and then find products to serve those markets. Breaking a larger market apart into small bite sized chunks that share common characteristics is called niche [...]