5 New Tactics For SEO Post-Panda: ” Now that Google has changed the game again, it’s a good time for a refresher on some of the new rules from the Big G.
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What does eCPM stand for?
In the wonderland of internet marketing acronyms, eCPM means “effective cost per thousand impressions”. To calculate eCPM, you divide total earnings by the total impressions and then multiply by 1000. (Total Earnings/Impressions)*1000 = eCPM It’s a great metric for doing A/B tests and determining offer performance.
Real Time Email Campaign Results on a Map With WorldView
Watch Email Campaign Results on a Map in Real Time With WorldView: Have you ever wondered exactly what’s happening when you send out an email campaign? There’s always that few seconds of anticipation when you first hit send on a large campaign… at least there is for me. Well with the interesting addition of Worldview, [...]
Twitter Powerusers
I’ve been doing a lot of twitter marketing recently, so I thought I’d pop up a list of twitter’s major search operators (from here). It’s useful short form to know them, especially if you’re using something like twitter marketing software http://search.twitter.com/advanced/ Operator Finds tweets… twitter search containing both “twitter” and “search”. This is the default [...]
Facebook Ad Tips for Maximum CTR
The other day I made a post on low CTR on Facebook Ads Here’s some highlights from a 2010 Webtrends analysis of over 11,000 Facebook campaigns: The older a Facebook user is, the more ads they click CTR begins to decline for users 65 and older Women click on Facebook ads more than men The [...]
Low CTR on Facebook Ads
If you’ve done any PPC advertising on major networks like Adwords or AdCenter/Yahoo, chances are that you’re used to seeing click-through rates in the 2-5% range. Obviously, this depends on your copywriting skills, but if an ad performs in that pocket, most advertisers consider it to be worth running. Strictly speaking, the industry standard for [...]
WordPress Ping List
I was just updating my ping list on a few of my wordpress blogs and I came across this pretty comprehensive list from Vladimir Prelovac’s blog. To use this list, copy and paste this list to your Settings->Writing tab in the admin panel.
How To Find A Niche
It’s no secret that part of the equation for making money online starts with effective targeting. Marketers who have the most success online are those who target their markets first and then find products to serve those markets. Breaking a larger market apart into small bite sized chunks that share common characteristics is called niche [...]
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