What does eCPM stand for?
Categories: Internet Marketing
In the wonderland of internet marketing acronyms, eCPM means “effective cost per thousand impressions”.
To calculate eCPM, you divide total earnings by the total impressions and then multiply by 1000.
(Total Earnings/Impressions)*1000 = eCPM
It’s a great metric for doing A/B tests and determining offer performance.
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