Facebook Announces “Send” Button: A “Like” With Context: Facebook’s “Like” button has definitely changed the way most of us interact with web content. The social networking giant hopes to hit another home run with its newest technological innovation, the “Send” button. The send button operates more like a tactical missile, allowing Facebook users to send [...]
The other day I made a post on low CTR on Facebook Ads Here’s some highlights from a 2010 Webtrends analysis of over 11,000 Facebook campaigns: The older a Facebook user is, the more ads they click CTR begins to decline for users 65 and older Women click on Facebook ads more than men The [...]
If you’ve done any PPC advertising on major networks like Adwords or AdCenter/Yahoo, chances are that you’re used to seeing click-through rates in the 2-5% range. Obviously, this depends on your copywriting skills, but if an ad performs in that pocket, most advertisers consider it to be worth running. Strictly speaking, the industry standard for [...]